The Strategic Planning process of a $30billion company was not effectively leveraging: (1) competitive advantage, (2) core channels of business, nor (3) world-class marketing principles.


Re-define the roles, strategies, requirements and deliverables of the Marketing Department.


Finalize the restructure of the Marketing Department, develop the annual strategic planning process and coach Division Management through the development of a comprehensive, coordinated, channel marketing plan.


Institutionalized a repeatable (annual) Strategic Planning Process that drove double-digit volume increases in Year 1.